If you're an entrepreneur who wants to establish a clear and consistent brand then you'll want to learn more about personal brand photography!
What is personal brand photography?
Personal brand photography is a genre of photography that provides entrepreneurs and businesses with visual content that captures a business's essence.
Personal brand photography gets into the nitty-gritty of what makes your business unique. This includes but is not limited to product photography, lifestyle product photography, lifestyle portraits, and sooooo much more!
Personal branding photography tells the story of a business. The images help brands connect with their audience personally, assisting brands in building the like, know, trust factor.
Why is personal brand photography important for a business?
Personal brand photography can help you highlight what makes you different as an entrepreneur. This has six major benefits:
sets your brand apart from others by showcasing your brand personality and unique offer
personal brand photography provides high-quality professional images that tell your audience you take their time and investment seriously
it creates a consistent brand image and story helping build the know, like, and trust factor with your community
personal brand shoots provide businesses with fresh relevant content for their social media, website, and promotions
it saves businesses hours of time from searching through stock photography sites or trying to create their own images
in most cases, personal brand photos come with a commercial use license meaning you can use the images in any way you need
Who uses personal brand photography?
Anyone with a business or offer can and should use personal brand photography in their day-to-day content to create a consistent brand identity.
Personal brand photography is right for you if you meet any of these criteria.
You own a business or want to start a business (ie blog, influencer, coach, speaker, etc)
You want to connect with people in an authentic way that is true to you
You are creating content for Instagram, Pinterest, Facebook, Blog, and Website
You want to share with people more than just your service or product - you want to connect & engage
If you identified with any of those criteria then personal branding photography is right for you.
Personal branding sessions are customized and designed to meet each brand's unique needs which is why it's unlike any other photography out there.
Frequently asked questions about working with a Personal Brand Photographer
Where are you located and do you travel to other cities?
I am based in Pittsburgh, PA. Currently, I offer personal brand photography for entrepreneurs located in Philadelphia, Cleveland, and Chicago.
If you live outside of one of these cities don't hesitate to reach out! I can send you an all-inclusive rate.
How long do personal brand photography sessions last?
A personal brand session can last anywhere from 2 - 8 hrs depending on your package.
Personal brand shoots include traveling to multiple locations, outfit changes, models, and sometimes props. In order to create a seamless experience, time is key.
Shorter shoots for personal branding will limit the variety of content we will be able to create.
What do you mean by personal brand photography sessions and what are stories?
A session is how long your brand shoot is. A session can last 2-8 hrs in a day depending on which service you have booked.
Stories are the "themes" or "concepts" we photograph during your session.
Ex. You are a designer who creates clothing with sustainable resources. Who values shopping at local businesses and spending time with your family. The stories in your session could be- you creating the designs & sourcing the materials from sustainable resources, you shopping locally at your favorite shops, and you spending quality time with your family at home.
Each package includes a different number of stories, you have the freedom to pick what fits your needs most. We will work together to figure out what those needs are.
Will we travel to different locations for different stories?
If we need to travel to different locations to accurately capture a story we will do that. Travel time is built into session time. Prior to your session, we will have a discovery planning session where we will discuss all the details.
What's the turnaround time for my personal brand photos?
For my personal brand photography clients, I offer image selection within 48-hrs of the shoot. This means that once the shoot is over I cull your images and send you unedited proofs by the following day.
You pick the final images you want me to edit. Once you make your final selection the turnaround time for your images is 14 days.
What if I don't want you to share my personal brand photos?
I respect my client's needs and many high-end clients need privacy and full rights to their images. If you express that you would like exclusive rights to your images there is an additional fee that will be added to your session fee, paid in advance.
How much does personal brand photography cost?
Personal branding photography cost varies based on your needs. You should expect to pay a minimum of $2,000 when working with a professional branding photographer.
What is a commercial usage license?
A commercial use license means that you have the right to use the content in any way you need. This is important for entrepreneurs and business owners who use images for marketing purposes.