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Light and Shadow

the aligned brand 

 A 6-month brand mentorship + photoshoot experience for purpose-driven entrepreneurs ready to be seen — fully and unapologetically.
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This isn’t a quick fix or one-time photoshoot.

This is a transformative experience designed to help you uncover the essence of your brand, build clarity and confidence around your business, and co-create visuals that reflect the real you — not just what’s trending.

Through intimate mentorship, creative direction, and a full brand photoshoot, you’ll walk away with:

alignment in your brand, your business, and your life

refined offers and messaging paired with strategy that makes sense for you

a library of images as powerful and intentional as your work

HOW IT WORKS

phase 1

Brand Mentorship + Creative Direction (Months 1–3)

We meet consistently to explore, refine, and shape the brand you're stepping into.

  • Bi-Weekly 1:1 Calls During 6 Months (12 Total)
     

  • Brand Discovery Workbook
     

  • Offer + Audience Refinement
     

  • Sales Flow Review (Proposals, Emails, etc.)
     

  • Messaging + Website Copy Feedback
     

  • Brand Voice + Tone Development
     

  • Visual Identity Direction (Colors, Fonts, Photography and Videography Direction)
     

  • 1:1 Coaching Support via Voice Notes/Email (Mon–Thurs access)
     

  • Final Brand Strategy Guide (collaboratively built)

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With your brand aligned, we’ll move into creating visuals that embody who you are and where you’re going.

Creative Direction Call + Shot List

Location, Prop + Outfit Planning

Hair and Makeup Coordination

Half-Day Brand Photoshoot *can be upgraded to a Full-Day Brand Photoshoot*

6 Outfits

150 Final Images, 20 Web-Retouched for Hero Banners & Marketing Promos


1 Round of Editing Revisions

Commercial Use License

30 Days Email Support on Images

Optional Strategy Call on how to use your new images

phase 2

Brand Photoshoot + Implementation
(Months 4-6)
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"Now, I feel so much more aligned—with my brand, my business, and honestly, my life (lmao). Even though I'm still in the process of updating my photos across my site and socials, I can finally see the light at the end of the tunnel."

Before working together, I felt completely lost and disconnected—not just from my brand, site, and photos, but from the why behind it all. It felt incredibly daunting, and I had tried for years to get to this point on my own. I was so ready to approach this huge undertaking with a fresh, positive perspective and to work with a creative who cared just as much as I did. I really wanted a true partner in the process, and LeeAnn absolutely became that for me.

-Heather Davis Inc

this is for you if...

You’ve outgrown your old brand — but aren’t sure how to express what’s next

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You want strategy, but also soul
 

You’re craving a partner who sees the big picture and the tiny details
 

You’ve DIY’d your brand for long enough and are ready to feel supported
 

You want your brand to reflect your real energy — not what you think it “should” be
 

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"The process will help you get to your photoshoot in a way that sets you up to be more confident as a business owner."

I'm clearer on the ways I want to talk about my brand, what I do in a way that's interesting, and I know what the next steps are in building my business for the future. I love LeeAnn. She's honestly  the best person to work with to help you figure out where you want to take not just your business but your life."

-Nicole, The Thinking Lab

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Step into your next evolution. 

It's not just branding. This is alignment, clarity,
and being fully seen.

The Aligned Brand Experience is $6500

(payment plans available)​

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