The Thinking Lab
Business Consultant Brand Strategy & Photos
SCOPE OF PROJECT:
Brand Strategy, Brand Photography & Website Copy
Location: Studio
"The process is designed inherently to get you to the day in a way that sets you up to be more confident as a business owner, and also be clearer in the ways in which you talk about your brand, talk about what you do well, and really take the next step in building your business for the future.I love LeeAnn. And she honestly is the best person to work with if you're trying to figure out where and how to go with your life.Not just your business, but your life."
Nikole, The Thinking Lab
From Strategy to Story: How We Brought Nikole’s Brand to Life Through Photography
Crafting a brand that feels like you goes far beyond logos and colors—it’s about embodying your values, vision, and voice in a way that resonates.
For Nikole, a creative consultant with big ideas and a bold heart, that journey started with deep strategy work and ended with a visual story that aligned with every piece of who she is.
As a brand photographer in Pittsburgh, my goal is always to create more than beautiful images. I help bring heart-aligned brands to life through a blend of strategic clarity and visual storytelling.
Working with Nikole was the perfect example of that transformation.
Grounded in Strategy: The Authentic Brand Blueprint
Before we ever picked up a camera, we dug deep into Nikole’s business through my Brand Discovery Questionnaire—a core part of my brand strategy process. This phase gave us a crystal-clear understanding of who she serves, how she works, and what makes her approach to consulting unique.
Nikole defined her brand values—joy, creativity, and purpose—and mapped out vivid client personas that guided our messaging and visuals.
Her dream? To be seen as a creative facilitator and thought partner for leaders navigating growth, burnout, or change.
With a long-term goal of opening a physical creative space and a short-term plan to attract aligned clients, it was clear her brand needed to feel both visionary and grounded.
The Photoshoot Experience
Nikole arrived for her brand photoshoot with wardrobe pieces and props that reflected her work: journals, colorful accessories, and tools she uses to spark dialogue and transformation with her clients.
We captured her in flow—writing, speaking, reflecting—and laughing, too. Those in-between moments revealed her approachable and grounded energy.
We were deliberate with every frame, capturing:
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Her presence as a creative guide, not a fixer
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Her mix of playful and powerful energy
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Her deep ability to hold space for nonprofit leaders, artists, and change-makers
It wasn’t just a shoot—it was a celebration of her brand becoming real.
Why Strategy + Brand Photography Work Together
Too often, small business owners invest in visuals without the foundational clarity that ensures their images actually mean something. With Nikole, we did it differently—and the results show. Her images are cohesive, strategic, and rooted in the story we uncovered together.
She now shows up online with photos that support her goals, connect with her ideal clients, and reflect the full depth of her work.
Ready to Tell Your Brand Story?
Whether you're a creative consultant, coach, or purpose-driven entrepreneur, your brand deserves to be seen in a way that feels true to you. If you’re in Pittsburgh, Philadelphia, NYC—or beyond—I’d love to help you build an authentic brand that not only looks good but feels right.
Here’s what to do next:
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Reach Out – Fill out my contact form to share a little about your business and what you’re looking for.
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Let’s Chat – We’ll schedule a quick call to go over your vision, answer any questions, and see if we’re a good fit.
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Plan Your Session – Once we’re aligned, I’ll guide you through every step, from creative direction to shoot day, so you get brand photos that truly work for your business.
Your work deserves to be seen and appreciated. Let’s create imagery that tells your story and helps your brand shine.
Let’s start with strategy and create photos that capture your essence. Get in touch!
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