Brand Strategy and Photography for Wexford Acupuncturist
Scope of Work: Brand Strategy, Brand Photography, Creative Direction
Willow Tree Acupuncture & Wellness Brand Refresh
LeeAnn helped me refine my brand and as a result I'm working with more of my ideal clients who want beauty or women's health acupuncture. Which is exactly what I wanted. I highly recommend working with her if you are looking for a professional photographer and branding specialist to help your business.
Why Aesthetic Acupuncture Deserves More Than a Clinical Website
Acupuncture isn’t just for pain relief. It’s also a natural way to rejuvenate the skin, reduce fine lines, and promote overall wellness. Capturing this distinction was key to her brand. Together, we focused on:
Clarifying her brand values
Refining her service and offer structure
Designing a website that converts
Crafting copy that speaks directly to her ideal clients
Deb’s new website now communicates clearly what she offers, making it easy for clients in Pittsburgh, Wexford, and Sewickley to understand her services at a glance.
Standing Out in a Competitive Local Market
During a competitive analysis of acupuncturists near Wexford and Pittsburgh, we noticed many top websites looked outdated and clinical. Deb’s brand needed to feel the opposite — warm, inviting, and spa-like. As a former nurse, she wanted to offer an experience that feels personal and calming, not sterile.
Building a Visual Identity for Modern Wellness
For Deb’s brand photography and visual identity, we focused on an aesthetic that feels:
Minimal
Neutral
Soft
Elevated
Natural
Our first photoshoot produced professional headshots and a library of images ready for her website and marketing campaigns. By June, Deb launched her practice in Wexford, PA, serving clients in Sewickley, Pittsburgh, and surrounding communities.
Our second photoshoot captured behind-the-scenes moments and aesthetic acupuncture services in action, helping new clients understand what to expect from treatments designed for healthy, glowing skin and holistic wellness.
The Result: A Brand That Speaks
The final outcome is a cohesive, aligned brand that doesn’t just look beautiful, it works. Deb’s website, visuals, and strategy now help potential clients in her area feel confident and inspired to book an appointment.
Ready to elevate your wellness brand with strategy and visuals that reflect your expertise? Let’s create a brand that speaks for you.
If you’re craving clarity, confidence, and a brand that reflects who you really are, I’d love to support you.
My 1:1 brand strategy work is rooted in storytelling, soul, and strategic clarity — so you can show up with purpose and be fully seen.
Explore how we can work together → get in touch with me
Your work deserves to be seen — not just aesthetically, but authentically.
We’ll craft brand imagery that’s rooted in your values and designed to help your brand shine with purpose and clarity.