Brand Photoshoot for Ceramic Artist - Stone and Sparrow
SCOPE OF PROJECT:
Brand Photography, Creative Art Direction, Styling
Location: Stone and Sparrow Studio
"LeeAnn is a fantastic photographer who is well organized, thoughtful and strategically minded about how images can define your brand to clients/customers. She gave professional, honest and straightforward direction when it was needed and helped me tell a stronger story about myself and my business through photography . If you are looking for someone to help you communicate your brand's voice and direction, LeeAnn is your girl."
Kate, Owner of Stone and Sparrow
Ceramic Artist's Need Brand Photography Too
I help writers, artists, bakers, and makers elevate their art through brand photography that captures them in their element. This particular project was one of my favorites to date because Kate, the owner of Stone and Sparrow, needed brand photography that went beyond just showcasing her finished ceramics.
Most ceramicists have plenty of images of their work, but very few have photos documenting the process behind their creations.
One of the age-old debates in the art community is whether it matters to the viewer who the artist is. After all, isn’t the art itself supposed to be the focus?
While I won’t paint a broad brushstroke and pretend to have the answer, I do know from my own experience that when I understand the artist and their story, I feel a deeper connection and a greater appreciation for their work.
And in a digital world filled with endless options and choices, isn’t it this connection—to the people and places we buy from—that makes all the difference?
Why brand photos are important for artists
To create brand images that truly capture the essence of an artist’s work, we start with a deep dive into who they are as an artist.
Understanding the type of work they create, their process, and their audience is essential when planning a brand photoshoot. I ask my clients questions like: What sets your work apart? Who buys your work? Who do you want to attract more of? What’s the biggest thing people misunderstand about your work?
These conversations give me a deeper understanding of their business and creative vision.
Once I have that foundational insight, I like to visit the artist’s studio. Seeing their workspace helps me get a full-picture view of how we can visually tell their story. It’s also an opportunity to notice any gaps between how they present their work and the environment in which it’s created.
Consistency is a key factor in building brand trust. If your ideal client is someone who loves plants, macrame, and pampas grass, your brand photography should reflect that—light, airy, and organic. But if an artist’s studio is dark with minimal natural light, that aesthetic might not align.
While some artists can’t change their space, knowing these details in advance helps me plan around them. Fortunately, in my work with Kate, her studio perfectly matched her brand’s aesthetic, making the visual storytelling seamless.
From there, we move on to creative direction—where we refine the details that will bring her brand story to life. Many people assume brand photography is just about showing up, snapping some photos, and calling it a day. But a compelling brand image does so much more—it tells a story.
Why more artists don't invest in brand photography
Many creative business owners hesitate when it comes to investing in brand photography. They wonder if it’s truly necessary, how it will help their work stand out, or if they can manage on their own. Add in budget concerns—something every business owner grapples with—and many choose to DIY their photos, believing it will save them money.
For some, that might work. But for most, the time spent staging, photographing, and editing adds up quickly. Even at just four hours a week, that’s 20 hours a month—time that could be spent creating, connecting with customers, or growing the business in ways that spark joy and excitement.
Beyond the time investment, capturing high-quality images isn’t as simple as snapping a quick photo. Great brand photography requires an understanding of lighting, composition, and post-processing—elements that make the difference between a forgettable image and one that truly captures the essence of your work.
That’s where I come in. My approach to brand photography isn’t just about creating beautiful images; it’s about strategy. I help my clients use photography to tell a fuller, more intentional story—one that says, "Hi, it’s me. I made this with love and craftsmanship." A strong brand photo isn’t just visually appealing; it should serve a purpose in your marketing strategy. If it doesn’t, it’s not doing its job.
Common Concerns About Brand Photography (and Why It’s Worth It)
If you’re on the fence about investing in brand photography, you’re not alone. Here are a few common concerns I hear—and why they might be holding you back from the brand presence you truly want.
1. “I don’t know if I really need professional brand photos.”
If you’re selling your work online, showing up on social media, or trying to attract more dream-boat customers, strong brand imagery is essential. Professional photos help your work stand out, build trust with your audience, and create a cohesive, professional look elevating perceived value.
2. “I can just take my own photos.”
Yes, you can take your own photos—but is it the best use of your time? Staging, shooting, and editing take hours, and without professional expertise, the results may not do your work justice. Hiring a brand photographer means you get high-quality images without sacrificing your time and energy.
Of course, it’s essential to do your research before hiring anyone. I’ve seen business owners venting in Facebook groups about how their photographer "ripped them off." When you dig deeper, it often turns out there was no contract, vague expectations, and low pay. A professional brand photographer will always provide a contract, clear licensing terms, and a detailed scope of work—protecting your investment and their time. This ensures you’re both on the same page from start to finish and that your business is getting the value it deserves.
3. “It’s not in my budget right now.”
I get it—every business has to be mindful of expenses. But consider this: professional brand photos aren’t just an expense; they’re an investment in how your business is perceived. Great imagery can help you attract higher-paying customers, sell more of your work, and create a stronger brand presence that pays off in the long run.
Many photographers offer the option to pay in installments, making it easier to manage your investment. If you’re feeling hesitant about the cost, consider setting aside money each month. Breaking it up into manageable chunks can make the financial commitment feel less overwhelming and help you approach it with confidence.
Ready to Elevate Your Brand with Photography?
If you’re ready to showcase your work in a way that feels authentic, professional, and strategic, I’d love to help.
Here’s what to do next:
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Reach Out – Fill out my contact form to share a little about your business and what you’re looking for.
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Let’s Chat – We’ll schedule a quick call to go over your vision, answer any questions, and see if we’re a good fit.
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Plan Your Session – Once we’re aligned, I’ll guide you through every step, from creative direction to shoot day, so you get brand photos that truly work for your business.
Your work deserves to be seen and appreciated. Let’s create imagery that tells your story and helps your brand shine.
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