RIVERROAD SPRINKLE CO
PERSONAL BRANDING SHOOT
Try and say the word sprinkles and not smile - only possible if you are a baa humbug.
When Surrae first reached out about branding for her and her partner's new business Riverroad Sprinkle Co I was beyond excited at the thought of working with a then local LGBTQ business!!
Since we started working together they’ve relocated to the beautiful city of New Orleans and I can’t blame them for wanting to be in that vibrant city.
Each season Surrae and Rachel release a new line of sprinkles. Picking a quarterly subscription service that coincides with their seasonal sprinkle launches was the perfect fit for them.
For their first brand session, we focused on SPRING; unfortunately, here in Pittsburgh, you can only fake so much spring in early March.
We decided that most of their photoshoot would be indoors with bright colored backdrops, and we'd save more outdoor photos for the Summer brand session.
Adding custom balloons from Von Walter + Funk along with the deliciously designed Flower and Finn cakes was a perfect combination to bring their spring brand shoot to life!
Riverroad's Quarterly Summer Brand Shoot
Bring in Summer and we were ready to celebrate loud and proud with bright rainbow colors.
Since they were planning to move to New Orleans soon they wanted images that resonated with the New Orleans feel.
Can you guess where we decided to shoot?
Northside is one of the best spots for fun, colorful houses full of character and they sorta give off that New Orleans vibe we were looking for.
Riverroad Sprinkle Co. Creative Direction for Their Brand Shoots
For every brand shoot, we focus on four main themes or creative concepts.
Lifestyle portraits - these photos give them content to share on their Instagram and website to build that know and trust factor. Faceless businesses = no business, especially in the sprinkle world. It’s also important for them to be able to share who they are as a part of the LGBTQIA community.
Lifestyle product photography - these photos are so great for their brand because it shows all the ways you can use their fabulous sprinkles to create sprinkle magic on all the treats!
These lifestyle product photos are also great for their website by showing the world they are too legit to quit!
Product photography - it goes without saying that a product-based business needs product professional quality photos!
Working lifestyle portraits - and of course last but not least the classic working lifestyle portraits are great for those BTS, meet us moments when you want to share with your audience a little more of you!