When is the right time to work with a personal brand photographer?
It's never too early to invest in professional photography for your business.
What you need to ask yourself is how much can you invest and how many images do you need?
If you're totally new to the world of personal brand photography then you might find these
blog posts - what is personal brand photography, 4 mistakes to avoid when planning your brand shoot - helpful as you figure out what you need for your business.
Today, I'm going to lay out the options you have when investing in professional photography for your business. You'll use these options to help you decide where you are in your business journey and what will best fit your photography needs.
BUT, remember no one size fits all, so if you find you come up with something different, don't be afraid to ask your photographer. The worst that can happen is they'll say no!
Without further ado, let's get into the different options for personal brand photography and how to decide what's right for you.
Creative Headshots
Creative lifestyle headshots are my twist on the traditional headshot - it's a relaxed take that showcases a working professional's personality and style.
These sessions are quick, include one location and one or two outfits. The shoot is designed to give you a few carefully curated professional images that show off your personality. Your photos can be shared on your professional profiles like LinkedIn.
If you're on a tight budget but want to add professional photos to your about me page and social media profiles, this session might be a perfect fit for you.
Creative headshots do not include a commercial use license. This means that you won't have the freedom to use the images in advertisements or print promotions.
Mini-lifestyle Brand Session
Mini-lifestyle brand sessions are for brands on a small budget who are just starting out and still developing their brand identity.
But they are ready to invest in photography. These businesses often become long-term clients because we continue to work together as their business grows.
With a mini-lifestyle brand session, you get a smaller number of final images, the session is shorter, but the session is customized to your brand aesthetic and brand needs at the time of the session.
With your final images, you get a commercial use license, but when sharing your images, you'll most likely be asked to credit the photographer, and you will not be allowed to edit your photos in any way.
Mini-lifestyle sessions are great if you need less than 15 images, one location, and a few outfit changes. This type of session will give you enough photos to get you started with your website and a few to share on social media while you are building your business!
Personal Branding Website & Social One-Time Session Options
Before we get into the differences in the packages, let's lay out what is the same for each. Personal brand photography is a genre of photography that gives the client more freedom on how they can use their images.
Personal brand photography is different from other genres of photography because of the limitations on how and where those images can be used.